Southern Gospel Satellite Survival
enLighten 34 has been available as a 24 hour, solid Southern Gospel formatted channel on XM Satellite Radio now for nearly a year. enLighten program director Marlin Taylor answered a few questions about the merger and how it will affect the Southern Gospel fans at this link.
A few key quotes from Marlin worth underlining:
Q: What will happen to enLighten, is it likely to go away?
A: Absolutely not! I am pleased to report that in listenership, enLighten ranks in the top one-fifth of all of XM's 170 channels ... with more than a half-million persons tuning in every week! And, many of "our family" are listening for long hours most every day.
This makes the enLighten body of listeners a serious segment of the total XM subscribership ... and management recognizes that a goodly number of you listen to little else in the XM lineup. Add to this the fact that Sirius has no counter-part to enLighten or anything remotely close to it.
... While I cannot speak for corporate management, it is my confirmed belief that the biggest change you, the enLighten listener, might encounter sometime in the years down the road is a change in channel number, which could occur at the point when the two channel lineups are melded into one.
Bottom line: I see absolutely nothing for anyone to be concerned about regarding the future of enLighten. Another piece of good news is that, just within the past few days, senior management has acknowledged that - even though many of you have been begging for this channel for years - enLighten 34 is a major XM success story! Hallelujah and praise the Lord!
Labels: news and updates